You can go viral on Instagram and TikTok; it is not based on luck. It’s pure science on human psychology and video editing skills. Are you a creator, influencer, or brand? Understanding the right techniques and strategy can boost your brand visibility and awareness. You can learn in 9 steps to make your reel viral on social media. Here are the following:
1. Your viewers get a dopamine rush instantly. (Create a Hook in First 3 Seconds of Video)
Based on the study, the viewer’s attention span is approximately 9 seconds. You can refer to the below article.
If your video doesn’t immediately grab their attention, they’ll scroll away.
Use:
- Bold statements or Shocking Facts that captivate the audience’s attention
- Fast cuts or visual effects that keep viewers’ gaze still
- Captivating facial expressions and energy based on the video’s storyline
2. Add Full Emotion and Make Content Relatable
People share videos that make them feel something, and they want others to feel the same way—whether it’s laughter, nostalgia, inspiration, or anything else. You can also create the following based on your niche:
- Funny, awkward, or everyday struggles
- Heartwarming or motivational stories
- Trending challenges or relatable memes
3. Leverage Trends and Challenges
Use the platform’s trending music and video filters, as well as trending challenges, which are widely shared on social media. Recreate the challenges video for your niche.
To increase your chances of being viral on Instagram and TikTok, start by exploring TikTok’s Trending Tab and Instagram’s Reels Explore Page. These sections highlight the most popular content, providing insights into what is currently hitting with audiences. Once you’ve identified trending formats, don’t just follow them; instead, add your own touch to them. Add your creativity, personality, or niche-specific angle to personalize the trend while keeping it engaging and shareable.
4. Spend Your Efforts on High-Quality Video Shooting & Editing
A terrible video storyline will not help your reel to reach a maximum audience. And poor audio quality will push your audience to scroll the video fast. Create a content piece with engaging storytelling. maintain optimum camera angles and frames for maximum impact. And don’t forget the final output should be with minimal effects, and don’t compromise on the audio part; spend some money on a good mic that enhances your audio quality.
- Engaging Story
- Good Audio Quality
- Minimal Effects
5. Write an Irresistible Caption like an Anchor
A good caption can make your audience engage with your content piece. If you are bad at writing, then use tools like ChatGPT, Writesonic, and others to generate a caption and take ideas to write the best for your reel. Try to include the following things in the caption:
- Intriguing question or
- Funny or relatable one-liners
- A strong CTA (Call-To-Action) like “Tag a friend who needs to see this!”
6. Don’t Miss the Time When your Audience is Active
You can look at your platform analytics to find out the best hours when your maximum audience is active. And think as a layman; then breaks are the best time when people consume social media. Following are the break hours:
- Morning (7 AM – 9 AM): People check their phones after waking up
- Lunchtime (12 PM – 2 PM): Perfect for midday scrolling
- Evening (7 PM – 10 PM): Peak engagement time before bed
7. Talk to Your Audience like a Friend
Your task does not end with posting. Add that video into stories and create polls and quizzes for that content. And also reply & like on their comments. Further share your video with friends and relatives and also cross-promote on other platforms.
8. Create Content with Other Creators (Collaborate)
Collaboration will help you to introduce a new set of audiences. You can collaborate with the following:
- Micro-influencers, which are in your niche.
- Other Creators doing similar type of content
- Brands that are running viral campaign
9. Make Consistent Efforts and Don’t Stop Experiment
Making your video viral isn’t one-time thing; make a content calendar and post consistently. Experiment with multiple formats such as the video’s tone, cut, delivery style, and more. And identify what works for you and not.
Conclusion
There’s no magic formula, but if you combine engaging content, strategic posting, and active audience engagement, your chances of going viral skyrocket! Start creating, keep experimenting, and don’t be afraid to go all in.
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